Cinemo, Dolby, and SmashLabs Bring In-Car Immersive Gaming Experiences to the Next Level

The technology, sound, and gameplay to make the whole cabin part of the game 

Karlsruhe, Germany, August 21, 2026 – Cinemo, a global leader and one-stop-shop provider for fully integrated, innovative multi-device in-car infotainment solutions, today announced a collaboration with Dolby Laboratories and SmashLabs to bring immersive, music-led gaming into the vehicle cabin creating highly engaging entertainment experiences across a broad range of in-car moments, whether on the move, parked, or while charging. 

Three technologies come together as SmashLabs’ games are integrated with Cinemo’s standardized In-Car Game APIs, translating in-game events into real-time vehicle responses. Dolby Atmos® adds immersive audio that moves sound around the cabin, allowing passengers to perceive direction and distance as an integral part of the gameplay.  The result is a responsive in-car experience that brings gameplay to life through synchronized sound, lighting, haptics and climate control – tailored to each vehicle model. 

“The car is becoming a space where technology creates moments people genuinely remember, see, hear and feel,” highlighted Charly Lippoth, Director Partnerships at Cinemo. 

“The future of in-car gaming is not about borrowing content from another screen, it’s about designing experiences that could only exist inside the vehicle,” said Niccolò Cappon, President & CEO at SmashLabs. “With Cinemo and Dolby, we have built responsive, low-latency gameplay that leverages the cabin, its audio, and its interfaces to make every interaction more engaging and every journey more entertaining.” 

The gaming experience is now ready for OEM evaluation. Live demonstrations will take place at gamescom 2026 in Cologne, Germany, hall 2.1, stand C-040. Demos can be booked in advance and further information is available here.